The truth is, you don’t really want the photographs. Instead, you want the results or benefits that these images can bring. For example, an architectural firm looking to create a brand image, showcase their craft, and ultimately build their business, will need to implement quality images to allow prospective clients to see what they can deliver. To give another example, a hotel might want to make the transition from a low end to a high end provider, increasing their overnight rates in their newly renovated rooms. However, to meet the standards and attract their targeted clients, they will need images of sufficient quality that can match their new price point.
I have put together a worksheet to help you determine what you want these photographs to accomplish. Take a moment to write down the benefits that you want to gain from investing in professional images.
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